Someone calls for a brake-job price while the counter is three deep. What happens?
The desk answers in seconds, sounds like your shop, and runs your playbook — year, make, engine, what the car is doing — then gives the menu price you’ve approved or books the drop-off for a proper look on the lift. It never invents a number: your labor rate, your parts policy, your rules about what gets quoted over the phone. The caller who was working down a list of three shops stops dialing at the one that picked up, and your writer never left the counter.
Half our ring volume is “is my car ready?” Can it take those?
Yes — and those calls are exactly why the money calls ring out. According to AutoSoftWay, roughly 40% of a shop’s inbound calls are status checks. The desk answers them from whatever your counter passed along that morning, catches the “go ahead and do the wipers too” while it has them, and drops the message in your lap — and because it also confirms drop-offs and sends updates by text before people feel the need to dial, that traffic thins at the source. The line at your counter gets shorter from both ends.
A flatbed driver calls at nine at night: “you able to take a dead Silverado?” What does he hear?
A live voice, in seconds, in English or Spanish. The desk knows your after-hours rules — whether the answer is yes, where to drop the car, where the key goes, what the morning needs to know first — says it the way you would, texts the driver your address, and puts the whole story at the top of your morning summary. The car that used to ride past your window to the dealer lot sleeps in yours. Anything on your escalation list still reaches you; everything else lets you eat dinner.
How does the declined-work follow-up actually run?
You hand the desk the report — every shop system can produce it — and it gets worked the way a great writer would if he ever had a free hour: a friendly text in your approved words about the exact repair that was flagged, a call if the text stays quiet, an appointment on your calendar when the yes lands. No pressure scripts and no scare lines, because none are needed — the work is already diagnosed, already priced, already trusted. Somebody just has to ask. That’s the whole drawer.
Does more answering mean oversold work or comeback risk?
No. The desk sells nothing and touches no cars — it books, quotes from your menu, updates, and follows up, and it never recommends anything your techs didn’t write on the RO themselves. It also respects your car count: your calendar rules decide how many waiters and drop-offs a day takes, so the bays never get promised past what they can hold. If anything, the posture points the other way — a phone that answers at nine at night is the same species of trust signal as the worn-part photo in your inspections.
We tried an answering service once. How is this different?
A message pad. That’s what an answering service leaves you — and a message is not a booked car. This desk quotes from your menu, books straight onto your schedule, texts back anything that slips, and chases estimates and declined work until they resolve — and the same flat rate also runs the reviews, the local search, the website, and the listings that decide whose phone rings in the first place. One team, one number to call when you want something changed, and no seam in the middle for a customer to fall through.
We’re slammed. What does getting started actually take from us?
About as much as dropping off a car. One sit-down covers the parts only you have — labor rate and menu, hours and bays, where the line runs between “book it” and “call me first” — and the wiring after that is our labor: your number, your calendar, your Google profile. In practice the desk is taking calls inside about four days; texting rides your own number as soon as the carriers finish their registration; and it never drifts out of spec, because a person re-tunes it weekly against recordings of your real calls.
What does it cost, all in?
$1,497 a month, flat — and “all in” is literal: the 24/7 desk, the follow-up, the reviews, the local search, the website, the listings, the social, the ads with budget passed through at cost. Fourteen jobs, one line. Approve the year instead and it’s $11,976 — about $998 a month, four months free — with a custom site build included. First month is billed today, there’s no setup fee, it’s month-to-month, and you can cancel anytime. The paperwork behaves the way yours has to: the estimate you approve is the estimate you pay. No supplements, no shop-supplies line, no “while we were in there.”