Cloud 9 / electrical
FOR ELECTRICIANS · DATE-DRIVEN WORK, WON · EN ⇄ ES
Her closing is in nine days. The inspector flagged four electrical items. All four go to the first shop that answers.
Electrical demand changed shape: it arrives with a date circled. The closing. The EV in the driveway Friday. The insurance letter giving thirty days on a Federal Pacific panel. The storm on the ten-day. Deadline buyers don’t collect bids for three weeks — they call down a list, once. Cloud 9 makes yours the shop that answers first, chases every bid to a decision, and runs the get-found machine — fourteen jobs, while your hands stay on the tools.
$1,497/mo — front desk + marketing, everything included. First month today · no setup fee · cancel anytime.
THE MONTHAS YOUR CUSTOMERS SEE IT
Nobody wakes up wanting electrical work. They wake up with a date.
Four pieces of paper land in four mailboxes in your service area, and each one has a deadline that turns a homeowner into a caller: the inspection response due before closing, the EV delivery, the insurer’s thirty days, the storm on the forecast. The shop that structures itself around those dates — found for the search, first to answer, ready with financing — collects the month.
- 5EV DELIVERY. A 240-volt Level 2 circuit, needed before Friday — an $800–$3,000 install, often plus the panel.
- 10INSPECTION RESPONSE DUE. Four flagged electrical items on page 14, priced on the buyer’s schedule, not yours.
- 18SHE CLOSES. Every repair on the list done, invoiced, and documented before the walkthrough.
- 27POLICY NON-RENEWAL. The insurer wants the Federal Pacific panel gone — a $2,500–$4,500 swap, pre-sold by the letter.
Market ranges, not a quote or a guarantee — the point is the dates, and every one of them books with whoever answers first.
HER RECENTSTHE RACE YOU DIDN’T KNOW YOU WERE IN
She called four electricians at 9:15. The job was gone by 9:22.
Deadline callers work a list, top to bottom, once. Answering a new lead in five minutes instead of thirty makes you up to 21× more likely to qualify it (MIT Lead Response Study, 2007) — and roughly 27% of callers give up and never call back when their first call goes unanswered (Invoca), which is exactly how a list of four becomes a race of one. The desk answers in seconds, every time, in both languages, while every pair of licensed hands in your shop stays inside a wall.
HER PHONE · RECENTS · 9:15 AM
Three shops sharper with a meter never heard it ring.
DAY FOURWHERE THE BIG TICKETS GO QUIET
The panel swap gets three bids. Then everyone stops calling her back.
The service call books on speed; the panel swap, the generator, the rewire book on persistence. 93% of leads that convert are reached by the sixth attempt (Velocify, ~3.5M leads), and nobody running crews makes attempt three by hand. Every open bid gets the day-two check-in, financing in plain numbers on the big tickets, and your answers to her follow-up questions — in your words, on the record, until she decides. And when the job wraps, the review gets asked while the lights are back on: 88% of consumers would pick a business that replies to its reviews, vs. 47% for one that ignores them (BrightLocal, 2024).
Bid follow-up → Trip fees & deposits by text → Reviews → The deadline searches → Aging-panel win-back →
DO NOT OPERATE
THE DESK — LOCKED OUT OF LICENSED WORK
- Never diagnoses a fault or guesses at one
- Never quotes repair work — books at your trip fee
- Never answers a code question — those go to your license
- “Is this dangerous?” → flagged urgent, handed to you
- Permits & inspections — pulled and passed by you
TAGGED BY: YOUR SHOP · REMOVAL: NOBODY
THE TAGWHAT STAYS LOCKED OUT
The desk works the calendar. The license works the panel.
Everything on the tag is yours alone. Everything else — the answering, the booking, the collecting, the chasing, the reviews, the search, the campaigns — runs without touching it. Your voice, your rules, every transcript readable. And the tag has a signature on it: Willie, San Antonio — the man who owns this company keeps his own name on the work, and the corner number rings his desk.
Ads run at cost when you want them. Reviews are asked of every customer and never gated. Your customer list stays yours.
THE PERMITPOSTED IN PLAIN SIGHT
You pull permits all week. Here’s the one we post.
Your shop — your name, your number, your service area, both languages.
24/7 answering · EN ⇄ ES · booking · text-back · bid follow-up · trip fees & invoices · win-back · reviews · local SEO · websites · listings · social · ads at cost · email & text — all fourteen, run for you. Or walk the whole machine and the one price.
First month today · no setup fee · cancel anytime · ad budget at cost · rate locked from day one · live in ~4 days, texting from your number once carrier registration clears.
ASKED FROM THE TRUCKBEFORE THEY SIGN
What electricians want straight answers on.
Someone asks the desk if their panel is dangerous. What happens?
That question goes to you — always, immediately, word for word. Anything that smells like a hazard call (“is this dangerous,” “something’s humming,” “should I shut off the main”) gets flagged urgent and handed to your licensed electrician while the caller is told to stop using the circuit. The desk answers, books, and collects; diagnosis, pricing, permits, and every code decision stay on your license’s side of the line.
Why does answering first matter so much in this trade now?
Because the work arrives with a date on it. The buyer with a closing in nine days, the EV owner whose car shows up Friday, the homeowner whose insurer gave thirty days on a Federal Pacific panel — none of them are collecting three bids over three weeks. They call down the list and hire the first shop that sounds ready. Answering a new lead in five minutes instead of thirty makes you up to 21× more likely to qualify it (MIT, 2007) — and on deadline work the effect is the whole game.
The bigger tickets do get shopped. Can it win a three-bid panel swap?
It keeps you in the running, which is where those are won. Every open bid gets the polite cadence — the day-two check-in, financing surfaced in plain numbers on the big tickets, the ductless answer to “can it wait a year” in your words — until the homeowner decides. 93% of leads that convert are reached by the sixth attempt (Velocify); almost nobody on the tools has time for attempt three. The desk never loses count.
I’m inside a wall or up a ladder all day. How much of me does this need?
One setup conversation. We build it around your shop — services, service area, trip fee, financing, after-hours rules — wire it to your phones and your Google profile, and run it every day from there. You read a plain-language monthly report. Live in about 4 days; texting from your own number once carrier registration clears.
¿Contesta en español?
Completamente — la llamada entera, la cita, el cobro del cargo por visita, el seguimiento del presupuesto — en el idioma en que llegue el cliente, cambiando a mitad de frase si hace falta, a cualquier hora. En San Antonio, el electricista que contesta en los dos idiomas gana trabajos que los demás nunca escuchan sonar.
Most of my work is word of mouth. What does marketing add?
Word of mouth now ends at a search box. When a neighbor passes your name along, the homeowner still looks you up, reads your stars, and checks you against whoever ranks — and if your profile is thin or your phone rings out, the job your reputation earned books elsewhere. The marketing side protects what referrals send: reviews asked after every job and never gated, a page for every service and city, listings kept correct, ads only when you want them, at cost.
What happens on a storm night?
The calls stack, and none of them wait for morning. Every one gets answered at once — surge damage, tripped mains, the downed service mast — triaged by your rules, the true emergencies routed to your on-call phone and the rest booked into tomorrow in the order you’d want them. You wake up to a built board instead of a full voicemail box.
What does it cost, and what’s the catch?
$1,497 a month flat for all fourteen jobs — the desk and the marketing together. Billed annually it’s $998 a month ($11,976 for the year — four months free). First month today, no setup fee, month-to-month, cancel anytime, ad budget at cost. The catch runs your way: whatever the list price does later, the rate you signed at is the rate you keep.
TONIGHT’S FORECASTSOMEBODY’S PHONE
The next circled date is already in somebody’s mailbox. So is the storm.
The divide is already on the books: 88% of high-confidence home-service shops run AI, against 27% of the shops bracing to lose ground (Jobber Home Service Trends, 2026). Every month you wait, the shop across town books more of the letters, the lists, and the storm nights — under its name, in your zip code.
Not ready to call anyone yet? Run the free 60-second audit for your electrical business — get your score before you spend a dollar.
SE HABLA ESPAÑOL · THE DESK NEVER SLEEPS · SAN ANTONIO, TX
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